TEE OFF WITH USO.
OUR STORY
USO OFFICIAL™ is a New Zealand trademarked golf and lifestyle apparel brand.
Clean, minimalist designs. Premium quality. Quiet confidence. Look sharp and feel amazing—on the course and beyond.
WHAT DOES USO MEAN?
Uso is a Samoan word used when a man addresses another man as his ‘brother’ or a woman addresses another woman as her ‘sister’.
From Dwayne "The Rock" Johnson to Jai Opetaia, creators, boxers and players across the NFL, NRL and rugby, the spirit of USO is connection—and it feels right at home in golf.
When you call someone USO, it means something.
You belong. You're one of us. We've got your back.
From the first tee to wherever life takes you, you're part of USO.
EVERY CULTURE
HAS A USO.
Different words.
A shared sense of belonging.
OUR ROOTS • SAMOA
SOUTH AFRICA • AFRIKAANS
Broer • Suster
Brother • SisterTANZANIA • SWAHILI
Kaka • Dada
Brother • SisterCHINA • MANDARIN
兄弟姐妹
Xiōngdì jiěmèiBrothers and sistersJAPAN • JAPANESE
兄弟
KyōdaiSiblingsMEXICO • SPANISH
Hermano • Hermana
Brother • SisterINDIA • HINDI